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Ad of the Week: The Written Word

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This week's theme is 'The Written Word' and is dedicated to Michelle at Be Birmingham (it's only a new job...and not that kind of dedication!).

Copy is just as important as imagery in advertising and you can see with the examples below how powerful and effective it can be.

The most thought provoking and clever is 'The Economist' and at some point, I’ll probably do a week dedicated to their ads alone. The funniest by far are the AAA School of advertising, which are entitled, ‘When you know you’re a creative thinker’.

This week you can now click on the images to get uber (that’s trendy don’t you know) big versions of each one so you can read the copy and get the full effect.

Let me know below which is your favourite and whether you think the enlarged view is a nice addition!

Have a great weekend.

Cows in Space

Pressure Peers | The Economist

Dissection

Grey Sabbath

Light Purple

Penguin

Penguin

Stabilo

Expand X

Elephant

Graph

Find X

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Comments (9)

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Heather wrote at

Loving the elephant, made me smile! Good luck Michelle! xxx

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Emma wrote at

Nice selection, I like the Ariel ones :)

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Ann wrote at

My favourite is definetely the highlighter pen .... principles of economics! Hahaha!

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Alan Hunt wrote at

Another good selection Lee.

Really like the Penguin ones. The typography on the Economist 'dissection' is lovely and the use of those 'real exam answers' for an ad is great - it was only a matter of time before someone pinched them from the internet!

Oh and good job on the enlarged images very useful for my ageing eyes :-)

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Natalie Loon wrote at

Great stuff :)
Can't believe its Michelle's last day !
Have a great weekend all
Nat

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Kully wrote at

Nice Selection Lee, my faves are the highlighter one and the last one - 'Find x'. I mean come on - if you ask a silly question ...

You're getting the hang of Happy Fridays finally aren't you :)

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David wrote at

Love the aerial ads - great insight.
They just need to do one clothes shrinking in the wash....something i know all to well about.

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::Matt wrote at

Aerial ads are my fav'....... Good luck Michelle!

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Trudi wrote at

I like the Anchor one the best - clever, as is the 'Pressure Peers'. I admit to looking at the 'dissection' one for a long time trying to make the picture morph into a frog - couldn't do it!!!!!!!!!!!!!!!!!

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