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Ad of the Week: Ambient Media

Written by on 20 August 2010

This week it's all about Ambient Media: how advertisers use our surroundings to get us to see their product. By doing it, in out of the ordinary ways, it stops us in our tracks to make us pay attention.

As usual, it would be great to hear your thoughts, so feel free to leave a comment below!

It would be great if you could send the article onto your mates!

Watch

IWC Watches: Try it here
 

Money - Safety Glass

3M: Security Glass
 

Bag

Panadol: Pain Relief
 

Lift

Maxwell House: Your Morning Wake-Up Call
 

Umbrella

Gloss: Hair You Want To Show-Off
 

Hair

Livon: For Smooth, Silky Hair
 

Blood

Laboratorio San Jose: Blood Donation Campaign
 

HP Paper

HP: The Ripped Street
 

Wonderbra

Wonderbra: Bus Shelters

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Comments (8)

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S_V wrote at 10:39am on 20 August 2010

For me the most striking is the lift, it's surreal. The ripped street is very clever too.

It just shows how our senses can be manipulated to think one thing, when we clearly know that it can't be true.

P.s. I wonder how many people actually tried to break the glass for the money? Or was it real?

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Pat Thompson wrote at 10:39am on 20 August 2010

What great adverts - where do people get these ideas???

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Kully wrote at 10:49am on 20 August 2010

They are very clever, I like the security glass one ... how tempting to have a go at smashing it ! And lets hope a cup of that coffee really works !

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Natalie Loon wrote at 11:39am on 20 August 2010

These are great v good
Lets see what next week has to offer
Looney :)

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Trudi wrote at 10:12am on 24 August 2010

The 3M ad brings a whole new meaning to "...show me the money..." !!

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christie wrote at 15:51pm on 25 August 2010

security glass one is very clever although do you think it may see a soar in vandalism!

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Darren wrote at 16:11pm on 24 September 2010

Hiya Lee ...sorry I haven't posted one one of these earlier ..I got down to the wonderbra ad and kind of froze .....sorry, where was I ?

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Darren wrote at 19:40pm on 24 September 2010

Hiya Lee ...sorry I haven't posted one one of these earlier ..I got down to the wonderbra ad and kind of froze .....sorry, where was I ?

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