Zulu | Analytics & Diagnostics | Website Optimisation | Pay Per Click

Analytics and Diagnostics

At ZULU we believe in measurement. Through an understanding of your campaigns, it allows for informed decisions to be made.

There are a number of diagnostic packages which can be run, giving you an insight into how your digital campaigns are performing. It is important that from the onset, you agree what information you are really interested in and this can vary from business to business. Some may be interested in lead generation whilst other are more focused on driving new site visits. The digital activity must be constructed to ensure the correct code and measurements are in place throughout the campaign to trigger the appropriate data capture.

We recommend the use of thorough and comprehensive diagnostic packages and an example of such is Google Analytics. This piece of software provides detailed information relating to traffic, and more specifically, unique visitors, referring keywords and goal conversions.

Just like search engines, the various diagnostic packages available, provide slightly different insights and are better at interpreting different kinds of information.

A common mistake is to start your digital campaign without being clear about what information needs to be captured. A digital campaign should be driven by a marketing methodology, which identifies which critical information will drive the subsequent steps of your digital development.

Getting data is one thing, but deciding on what it all means is quite another! We produce a monthly report which analyses all the statistics against an agreed criteria. We advise and make recommendations as how to improve your return on investment (ROI) and achieve competitive advantage.