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Sat 6th Sep 2008

Live issues
Why is the government talking about design?
It's planning on helping creative businesses The creative industries accounted for 7.3% of total UK Gross Value Added (GVA) in 2005. Recent research by NESTA found that 34% of the creative...15 August 2008, 12:00am
What makes the UK an innovation nation?
An ageing population. Technology’s rapid pace of change. Globalisation, global security, global warming. The challenges that face the UK in the coming years are many and complex. Only by harnessing...16 January 2008, 12:00am

D&AD News
23/05/2008 - ADOBE LUNCHTIME LECTURES
Adobe is inviting D&AD members to an exclusive series of lunchtime lectures in their central London office near Regents Park. The aim of these is to educate and inspire creatives in the advertising, publishing and broadcast industries with insights and ideas about new ways to deliver engaging experiences in any medium.To register and to learn more go to
1 January 1970, 1:00am
20/5/2008 - D&AD AWARDS: PRESIDENT'S AWARD
Sir John & Lady Frances Sorrell were presented with the Presidents Award for their outstanding contribution to creativity at the D&AD Awards Ceremony last week.D&AD President Simon Waterfall had this to say about the couple: The Sorrells have taught my peer group & I so much and across so many disciplines from the formation of branding agency, Newell & Sorrell, to their founding of two major sources of inspiration in design today The London Design Festival and The Sorrell Foundation. The foundation in particular has benefited so many. Its joinedupdesignforschools programme has given the children, teachers and designers who take part the ability to understand each other and to collaborate at all levels of education. It has motivated and created work that will inspire a generation of designers & clients to come.
He continued, Through many ups and the downs the Sorrells have consistently shown resilience, tenacity and faith in the value and power of good design for all. I truly thank you both and can only offer you the worlds heaviest pencil as compensation for the incredible energy you have tirelessly given. If you ever want to blunt a diamond, rub it on a Sorrell.
20 May 2008, 4:04pm

MarketingWeek
Electronic Arts stunt causes traffic chaos
A promotional stunt set up by Electronics Arts giving away £20,000 worth of fuel has caused traffic jams around a London petrol station today (September 5). The campaign was created to promote the launch of its new computer game Mercenaries 2: The World in Flames.5 September 2008, 3:02pm
Sunday red-tops buck trend
Sunday popular newspapers posted the biggest growth during August in spite of an overall drop within the sector. In other results, The Sun remained the strong market leader showing continued growth according the Audit Bureau of Circulations.5 September 2008, 1:59pm
News from Brand Republic
Cadbury's Gorilla is back - Watch it here
Fallon has combined the "gorilla" and "trucks" spots for an anniversary special to break in the Big Brother Final tonight.5 September 2008, 6:00pm
Hill and Wiedenmann leave Initiative
LONDON - Jerry Hill, the former chief executive of Initiative UK who became the agency's global strategic development director in March, and Dirk Wiedenmann, president of EMEA at Initiative, have both left the agency following an internal restructure.5 September 2008, 6:00pm
Adweek.com - Creative News
Wieden Changes Tactics for Madden '09
LOS ANGELES In its latest work for Electronic Arts' Madden NFL '09, Wieden + Kennedy shifts the focus from action footage to the almost fanatical love of the game. (John Madden is shown.)2 September 2008, 5:00pm
Sara Evans Sings Praises of Libby's Veggies
NEW YORK Libby's Vegetables has tapped country star Sara Evans to literally sing the praises of home cooked meals this month.2 September 2008, 8:10am
2008 Adweek.com

CR Blog
Was John Pasche Asked to Join the Rolling Stones?
After our post on John Pasche's design and subsequent sale of the Rolling Stones logo (above), rumours began to circulate that Pasche had been offered a place in the band and even that the Stones had bought his house for him. We have the truth...5 September 2008, 10:51am
Cadbury’s remixed
Gorilla remixed to Total Eclipse of the Heart Fallon's enormously successful Cadbury's ads return to our screens this evening with remixed soundtracks. Both Gorilla and Airport Trucks will play out in full length, taking up the whole of an ad break during the finale of Big Brother on Channel 4, at 10.30pm. The new version of Gorilla (shown above) is cut to Bonnie Tyler's Total Eclipse of the Heart, while Airport Trucks will be set to Bon Jovi's Living on a Prayer, which, rumour has it, was the ad agency's original preferred soundtrack for the ad. Both remixes have been overseen by Fallon's creative director Juan Cabral, but they do smack slightly of Cadbury trying to 'milk' the success of the original spots. But we will let you make up your own minds... At present I can only find Gorilla on YouTube but will add Trucks if it appears.5 September 2008, 10:28am
Running Hood to Coast
When I woke up at 4:00 AM in a dark field, after just a half hour of sleep, I wondered if I was crazy. When I put on my headlamp and running shoes for a six-mile run—my second of three runs that day—I knew that I was crazy. But I was happy about it because I knew that my teammates were just as crazy.I was running Hood to Coast with the Google relay team. That's a 197-mile Oregon race that starts at Mount Hood, travels through Portland, and finishes on the beach in the town of Seaside. More than 1000 teams participate in the race, with 12 runners on each team running three legs each.
The 12 runners on our team were all Googlers from different parts of the company: AdSense, AdWords, Google.org, Engineering, Search and Analytics, Search Quality, and more. We had runners from a number of offices: Cambridge, Chicago, Mountain View, New York, San Francisco, and Seattle . Many of us had run Hood to Coast before and even won similar races for Google; some of us were rookies to all-night relay races. What brought us all together was a love of running and a desire to get Team Google to the finish line as fast as possible — even if that meant that we wouldn't get much sleep.
We started last Friday night with fresh legs, fresh clothes, and lots of enthusiasm. Over the next 197 miles we wore out our legs, made our running clothes and vans smell terrible, and generated even more enthusiasm by coming together as a team and cheering each other on.
We had a lot to cheer about, because everyone contributed great performances and because we ran faster than we expected. We finished in 19 hours and 45 minutes, which meant that we averaged 10 miles per hour for the race. That was good enough to finish in 9th place overall and in 3rd place in the corporate division—behind a couple of running shoe companies that you might have heard about.
We were more than happy with the result. As we gathered on the beach near the finish line, we enjoyed the sun, the sense of accomplishment, and the camaraderie of our teammates. I smiled and thought back to when I woke up at 4:00 AM in that dark field. Considering all that we had accomplished, maybe I wasn't so crazy after all.
Here's a picture of the Team Google runners and drivers, enjoying the beach at the finish.
Posted by Chris Holstrom, Technical Writer
Source: The Official Google Blog | 5 Sep 2008 | 3:09 am
Update to Google Chrome's terms of service
Whenever we release a product in beta as we just did with Google Chrome, we can always count on our users to come up with ways to improve it. This week's example: several eagle-eyed users and bloggers have expressed concern that Section 11 of Google Chrome's terms of service attempts to give us rights to any user-generated content "submitted, posted or displayed on or through" the browser.You'll notice if you look at our other products that many of them are governed by Section 11 of our Universal Terms of Service. This section is included because, under copyright law, Google needs what's called a "license" to display or transmit content. So to show a blog, we ask the user to give us a license to the blog's content. (The same goes for any other service where users can create content.) But in all these cases, the license is limited to providing the service. In Gmail, for example, the terms specifically disclaim our ownership right to Gmail content.
So for Google Chrome, only the first sentence of Section 11 should have applied. We're sorry we overlooked this, but we've fixed it now, and you can read the updated Google Chrome terms of service. If you're into the fine print, here's the revised text of Section 11:
11. Content license from you
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.And that's all. Period. End of section.
It will take a little time to propagate this change through the 40+ languages in which Google Chrome is available, and to remove the language in the download versions. But rest assured that we're working quickly to fix this. The new terms will of course be retroactive, and will cover everyone who has downloaded Google Chrome since it was launched.
Posted by Mike Yang, Senior Product Counsel
Source: The Official Google Blog | 4 Sep 2008 | 7:22 pm

