"laoreet et, malesuada nec, tellus. Nullam vitae sem. Vestibulum pede urna, elementum a"
Ivan Yardley
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The Brief
The campaign was designed to develop desire and anticipation for the launch of a new online staff savings initiative and to encourage staff to register for the product using their computers.
The copy gives the impression that the computer is talking to you.
The campaign worked over a three day period and the posters were placed throughout the building.
