Client
- Be Birmingham
- Birmingham Cultural Partnership
- Birmingham Environmental Partnership
- Birmingham Road Safety Partnership
- Harris Allday
- Heantun Group
- Isaac Newman
- Liquidity
- Marketing Birmingham
- Olympic Taskforce
- Residual Barrier Technology Limited
- Sobar
- Viceroy Invest
- West Midlands Road Safety Partnership
Project
The brief was to produce a campaign that would reflect the changing face of the Vodka revolution bar.
The concept was to show a daytime Circus theme, which changed as the evening drew in to a more 'risky' evening image.
This was achieved through the utilisation of UV inks and hidden menus illustrated as the 'lights went down' in the bar.
