Every idea and concept has a time and a place. Every success must have something to be measured against. Every journey needs a starting point, a guide and a destination.
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Google encourages British Businesses Online
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Google and its partners have introduced the Getting British ...
Top tips for customer segmentation
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Understanding your customers and targeting new customers is ...
Getting to know your customers
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It is essential that you understand your customers and that ...
Developing a brand identity
02.03.10
Developing a brand identity is essential to the success of a...
4 things to remember when developing a brand strategy
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The top 4 things to remember when developing a brand strategy
Does your brand have any value?
23.02.10
Does your brand have any value? Has it built up an associati...
1.4 Billion Tweets are scheduled for February
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Twitter tweet volume is expected to reach 1.4 billion during...
Are you a brand leader or manager?
22.02.10
Is your company implementing a brand leadership or brand man...
Why the iPad might just be a success, despite the initial rumblings
14.02.10
Apple releases the new iPad and despite not living up to exp...
Google introduces ‘Click-to-Call’ numbers in mobile ads
12.02.10
Google has introduced ‘Click-to-Call’ numbers into it’s mobi...
Can service enhancements deliver competitive advantage?
11.02.10
Service enhancements can deliver real competitive advantage,...
How can design differentiate your product and deliver competitive advantage?
10.02.10
It is essential for new products to consider a range of crit...
Since the 19th Century travellers, explorers and adventurers have relied on one fixed starting point, the ‘Prime Meridian’. It is the reliable fixed point of time reference for the beginning and end of each journey. Every computer clock in the world is measured against it.
Every journey on our planet is measured against this one point. And, somewhat poetically, it is measured from midnight, the start of each new day.
The Prime Meridian is often referred to as GMT, but since 1950 those that navigate through Air, Sea and even Space refer to this reference point by
a different name…
...they call it "ZULU".
Start your journey here
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