Every idea and concept has a time and a place. Every success must have something to be measured against. Every journey needs a starting point, a guide and a destination.
z-talk
What’s in a colour?
09.02.10
Various colours have hidden meanings, so it is important to understand why each colour is ...
Developing capability to survive the recession: Investing in skills and training
03.02.10
The recession is tough for most businesses, but investing in training and staff skills may...
How to create a sustainable marketing differential advantage
02.02.10
For many organisations creating a marketing differential advantage is the Holy Grail, and ...
Breadcrumbs are more important than ever!
29.01.10
Google introduces breadcrumb trails to it’s SERP search result listings, but are you makin...
Recession, what recession?
28.01.10
Whilst unemployment has increased, a number of people have been left with more money in th...
The end of Twitter?
27.01.10
Has the use of URL shorteners such as bit.ly led to a lifespan being placed on the social ...
The challenges facing brands in 2010
26.01.10
2010 will present a number of brands with challenges to overcome; brand agility is key to ...
Should PageRank be used as a guarantee during the pitching process?
25.01.10
If SEO firms cannot guarantee keyword positioning, should PageRank figures be used as a gu...
Bill Gates has joined Twitter, but how can non-celebrities build a successful following?
22.01.10
Bill Gates has joined Twitter recently, but as a non-celebrity, how can we build a success...
Who owns your company? And what is the most important part of your business?
21.01.10
The saga over who will control Cadburys is still going on, but it is important to differen...
An improving Alexa Ranking does not indicate success!
20.01.10
Alexa Ranking is no longer important and should not be used as a measure of website success!
Social Media and the Public Sector
19.01.10
Can social media help the public sector in the challenges it faces in the coming years?
Since the 19th Century travellers, explorers and adventurers have relied on one fixed starting point, the ‘Prime Meridian’. It is the reliable fixed point of time reference for the beginning and end of each journey. Every computer clock in the world is measured against it.
Every journey on our planet is measured against this one point. And, somewhat poetically, it is measured from midnight, the start of each new day.
The Prime Meridian is often referred to as GMT, but since 1950 those that navigate through Air, Sea and even Space refer to this reference point by
a different name…
...they call it "ZULU".
Start your journey here
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